Record numbers shift to eBL - The Game Changer for SWB users
Record numbers shift to Electronic Bill of Lading
eBL - The Game Changer for SWB users
Q. Why are OOCL customers choosing OOCL eBL over Seaway B/L?
A. OOCL’s Auto Transfer / Auto Surrender features
Game Changer – OOCL’s Auto Transfer / Auto Surrender Features – No longer does a shipper or consignee need to follow up with OOCL or each other to ensure cargo under Seaway B/L is ready for release at destination. With eBL, Auto Transfer / Auto Surrender:
- It’s automatic – No longer is there a need to log in to OOCL eBL system per shipment
- It’s automatic - No email chasers to OOCL, no follow-ups with consignee or shipper
- It’s automatic - Faster Release of Cargo
- Always have visibility - Real-time access to your shipment documentation.
September success:
September was a record month for OOCL eBL adoption as customers increasingly transitioned from Seaway Bills to Electronic Bills of Lading. Driven by the game-changing Auto Transfer and Auto Surrender features, customers can now enjoy the simplicity of a Seaway Bill while retaining the flexibility, security and control of a negotiable eBL. Customers are significantly reducing B/L administration, eliminating manual document handling, and accelerating cargo release. In addition, eBL provides a single digital source of truth, giving customers complete visibility and an auditable record of when their eBL was received, transferred to their consignee, and surrendered to OOCL at destination, all at their fingertips.
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Ready to make the switch eBL?
Contact your local OOCL Sales Representative or OOCL Customer Service team member to discover how quickly your business can begin benefiting from the security, flexibility and efficiency of Electronic Bills of Lading.
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Want more information?
Register for the Next OOCL eBL Webinar - Thursday, 15 October 2026
Australia and New Zealand customers are invited to attend our next eBL webinar and learn how Auto Transfer and Auto Surrender are transforming Bill of Lading management, reducing administration and accelerating digital trade.
Webinar Start Time: 11:00am Hong Kong Time (HKT)
- Perth (AWST) – 11:00am
- Brisbane (AEST) – 1:00pm
- Adelaide (ACDT) – 1:30pm
- Sydney (AEDT) – 2:00pm
- Melbourne (AEDT) – 2:00pm
- Auckland (NZDT) – 4:00pm
Less Paperwork. More Control. Faster Trade.
OOCL eBL | The Future of Shipping Documentation
Yours faithfully,
OOCL (New Zealand) Ltd.
