Well run IT is the heart of a successful business

Design of large-scale IT systems must emphasize the functional advantage to fit and continue to serve the purpose.

An enterprise system not only helps the execution and transaction, but also serves as a platform for common understanding of the business context - container shipping as a global operation requires a few thousand users to align their minds.

The IRIS enterprise applications support the operations globally. In addition, they also engender a clear focus among all colleagues on the specific delivery of customers' shipments end-to-end and the economic value of these activities.

The bottom line benefit to the company, running IRIS, is to provide activity-based-accounting for each shipment, then aggregate into customer profiles.  It helps to manage good and bad market situations.

Please refer to http://www.ft.com/cms/s/0/e7262d86-2749-11e0-80d7-00144feab49a.html#axzz1DEz8zAkr